Reasons to use Google Analytics

Google Analytics is a very important tool. It provides valuable insights that can help us to make a successful strategy for our business. It helps us to know the behaviour of your visitors such as what people do when they visit our website, how long they stay and what all pages do they visit on your website.

The Audience section provides a lot of information about the people who visit your website such s their age, gender, interests, devices, and location.

We can set a number of goals in Google Analytics that helps us to track how much our business is moving ahead and progressing. There can be the different type of goals, like making a purchase, filing a lead generation form, subscribing to newsletters, downloading an ebook etc.

All these analytics and insights help us to implement strategies for the better performance of our website.

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